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Research papers

The patterns of television coviewing behavior

People usually watch television with their family members and thus the context of family viewing needs to be thoroughly examined if we are to understand the family's use of television. The purpose of this paper is to investigate the intricate nature...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Hae-Jin Shin, Jinho Kim
June 15, 1996
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Citation

Shin and Kim (1996a, June 15). The patterns of television coviewing behavior. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-patterns-of-television-coviewing-behavior